First, we are a small independent production. Kermode notes that indie films have ways of securing distribution nowadays through alternative means. Our film is based on a small scale, independent production and it is therefore unlikely to have a standard theatrical release. However, notes Kermode, many platforms are used to compensate for no traditional cinema release. For example, Netflix released Beasts Of The Nation and Netflix was the provisional tool for its release. Furthermore, smaller productions, such as ours, use social media networks such as Facebook, Twitter and Instagram.
The film website is important in attracting audiences. They give the audience exclusive content and more information about the film itself. In terms of viewing the short film and trailers, Youtube and Vimeo are two of many other platforms that are perfect for audience viewership as Youtube and Vimeo are used daily with a sixth of the population using these platforms. For example, Magnolia and IFC release films on most platforms simultaneously, but they are limited on a number of theatres they can book their films and the technical ability is lacking to release films simultaneously.
This is the path my group and I are going to take, releasing the film on various platforms as it gives room for flexibility for the audience to view our product at home, the cinema or any other place of comfort. In the Guardian article, Kermode emphasises that this is going to be a re-occurring theme in the future and this creates synergy, offering access to online platforms and social media networks, giving the audience the best experience possible for viewing our product.
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