Tuesday, 23 February 2016

RESEARCH: TRAILER END CREDITS

It came to my attention when viewing the class blog that some trailers have introduced a new end credit sequence at the end of the trailer.


The example shown above was used for the class blog and it shows:

  • The release date of the film
  • The hashtag of the film
  • The movie website
  • It also shows the social media networks, Facebook, Twitter, Instagram and Snapchat.
  • It also includes the availability in 3-D

In the case of this film End Of Watch, after the end of the trailer it provides the viewer with an interactive stimulus for the film. It suggests the viewer to like the film on Facebook to get exclusive content about the film where you wouldn't find any where else and It also states that the film is exclusively distributed by C-INTERACTIVE DIGITAL ENTERTAINMENT, providing the viewer for more details about the distribution of the film. 


Above shows where the Facebook to the film is and the Facebook page to the C-Interactvie digital entertainment page and the website. 


For the new Deadpool trailer, the end provides the audience with promotional tools for their film, asking the viewer to subscribe to their channel and giving hyperlinks to their social media networks and website:



From previous years, the typical ending of the trailer would be shown as follows:




It would present to the viewer The main Title of the film, the date of the release but in this films case coming soon and there would be the names of the film distributions and the stars of the film. I have come to learn that many films are averting form this trend to try and do something new. 

In terms of what I would do for the end of our trailer, I would include the title of the film, the release date and I would put in the various social media networks we have created for the film to promote these provisional tools as this would majorly benefit the film's spreading of word. 

1 comment:

  1. Excellent research into trailer formats. Clear understanding of synergy.

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