G325 SEC.A b)

My AS production "Lights Out!" is a Thriller/Horror film. The thesis of the story is set in mid 1960's and involves a common British detective who is forced to seek the disappearance of a victim by his wife, due to his disappearance and his involvement with abnormal activity of chemical warfare and experimenting on humans behind closed doors. The Protagonist of the film, Clyde Bogart,  is forced to sink into the depths of the eerie experimental government facility, to seek the truth about the victim's whereabouts, to which the detective is met by his demise and the riddle lingers on. HERE is a link to the movie.

FACEBOOK and TWITTER  were vital tools for engaging with our audience, primarily because our film is targeted towards people aged between 16-45 years and also relates to age with the actors in our film. As of March 31st 2015, there are 1.44 billion monthly active Facebook users and from this knowledge, we immediately implemented Facebook as a vital tool for our film distribution. Moreover, we used the " two step flow theory", in other words, word of mouth. This is very effective as people who take an interest in our product will likely pass on the information to their friends and encourage them to look at the film. Much like "Skyfall", in terms of promoting their product, used a 360 degree angle campaign, we also did this our film so that the film doesn't leave anybody's sight.

For us to connect with the audience and promote our film, my group suggested that we needed to use the internet and also to use social media networks so that the audience are able to gain access to our film project in the comfort of their homes. During the process of making the film, we had fabricated our knowledge as to why social media networks and the internet is so important in engaging the audience in movie products. For instance, In my AS course, I studied the distribution of The Hunger Games: Mockingjay part 1, which is of a international audience, as opposed to the film What We Did On Our Holiday starring David Tennant and Billy Connolly. This film was a smaller distribution for a national audience and The Hunger Games is a Hollywood blockbuster, and we needed to consider the differences in how we approach promoting our film. We decided that our film would be leaning towards a national audience, so we decided to learn about "Vertigo" films.

Like The Hunger Games and What We Did On Our Holiday, we used new technologies such as Facebook, Twitter and our own website to help market our product.

I am also asked to consider the Theoretical Framework and this means that the audience doesn't just accept the story without having life experiences or moments which correlate to the film and channels a relationship between the audience and the movie. In our film, "lights out!", there was a narrative at the beginning of the film which enlightens the audience with a first person perspective of the main protagonist of the film. This is made to make the audience slightly perplexed because when we see the detective leaning back on his chair and slouching, the audience intends to have the immediate assumption that he has a lack of professionalism and seemingly does not care about his job or the well-being of others. However, the narrative flips people's perceptions because the narrative has positivism in it.

Another prime example of the Theoretical Framework included in our film is in the tunnel scene, where the detective enter's the bowel's of the factory. This emphasises on the concept that there is evil lurking afoot and we can relate to this because there are endless sums of young victims who are attractive and vulnerable and here, evokes sympathy with the detective because his actions will meerly haze his demise. This connotes to the audience an initial and logical reaction to a predicament like this as people have had a resounding experience and this also helps bridge understanding and experience with the audience and the detective.