RESEARCH: JURRASIC WORLD (TRAILER BRIEF) AND MARKETING CAMPAIGN

Today in class, I have studied Gareth Lowrie's marketing campaign of Jurassic world. He is a senior marketing manager.

Oversee the Uk marketing

3 x marketing managers
1 x Promotions Manager
1 x Marketing assistant

• Trailers are only a part of a wider marketing strategy, such as outdoor media and decisions are made early on about trailers and talk about what works best. 

• They try to brainstorm to see what innovative formats or partnerships can make the release stand out. 

• Universal has a huge budget for making great things, all the teams work together to make the best product and to make the best marketing campaign. 

• Marketing  -Manage and deploy the ATL budget and creative. 

• The trailer is a whole battery of weapons, including digital media making prints to make DVD sale. This is a weapon in the arsenal of the campaign, digital copies to cinemas, handling all interviews, TV shows, Newspaper reports and opening nights. 

RESEARCH:

• In Jurrasic World, they knew there were certain motivators and barriers, motivators being pressed by large CGI and they knew that any cutting edge spectacle and adventures would get them drawn in:

• People might perceive, children might get scared
• Country Callouts
• Lack of progression (Adults) 

LIGHTER VS DARKER TONES

HUMANS VS DINOSAURS

Do people perhaps what a new Jurassic Park film?

RULES OF ENGAGEMENT:

• to take audiences back to the original Jurassic Park

• Make every trailer publicity break a spectacle with significant impact

• Innovate and excite all audiences and ages

• Make dinosaurs cool again

They are fighting against the modern market. On of the major tools,  head of the FDA trailer is the single most powerful tool because it captures people to the film in cinema. Competing against star wars, Avengers and Spectre. 

• Jurassic world £54m
• Avengers £48m

CAMPAIGN:

• Interviews
• shopping centres 
• premieres
• IMDB

PHASE 1 - THE TEASE

• Traction to get buzz on the internet by promoting things on social media at waterloo. 

PHASE 2 - THE REVEAL

• Imersive experience, swiping tickets, looking like you were entering the park itself. 
• 21 in a half thousand tweets hashtag jurrasic waterloo.
• people were allowed to take selfies. 
• More coverage and mention than a premiere would. 
• Hit all the nationals. 

HOW THE TRAILER FUNCTIONS

• I studied the television spot directed by Colin Trevorrow.
• UK TV spot Released 7th May 2015 Duration 60 seconds.
• Spectacle how can you hook back at the people who loved Jurassic Park
• How can you excite the audience but not frighten them. 
• Whats innovative?
• How did they balance for the way the dinosaurs, some understanding of them, not too scary. 
• The first words of the trailer introduce the dinosaur, by giving it character. terrifying, violent and vicious. 
• innovative technology, appealing to younger audiences. Pod. 
• Familiar, attractive characters, velociraptors. 
• Attracts people who know Steven speilberg, pulls in the audiences from his earlier work. 
• Smarter, quicker and scarier than the T Rex, bigger than the T rex, you can see the big eye. 
• Spectacle is stunning, more power when we see colossal feet dwarfing humans. 
• Date June 11th. Snippets of dialogue is innovative of the old jurrasic world. 
• Highly intelligent animal, brute force and superhuman intelligence. 

PLANNING: WHATSAPP GROUP CHAT

My group friend Demi created this Whatsapp group chat, which is a easy to access and useful way to communicate outside of the classroom, to implement ideas that come across our minds.

I would advise anybody to do this and following on from my previous point, WhatsApp allows you to  send photos through the chat. This photo in particular shows the different criteria that is expected to be in a film trailer. I got this information from the Film Education website. 

RESEARCH: THE PERKS OF BEING A WALLFLOWER

I have used Emaze to create a research presentation on the 2012 film "The perks of being a wallflower"

RESEARCH: FILM EDUCATION

Today I did a quiz on the Film Education website on Codes and Conventions and this quiz was a helpful to test my overall learning of the topic. This was definitely a learning curve for me and I found this quiz to be of great help as I need to consistently learn the codes and conventions throughout my A2 course. Here is a link to the webpage: http://www.filmeducation.org/teachingtrailers/secondary/conventions.html

I am also in the process, on the Film Education site, making a trailer. Below you will be able to see the progress I have made along with a link to the site:

HERE IS THE MAKE A TRAILER

TRELLO UPDATE

Today I have checked my Trello to some of the cards as I have either completed some or still in the early works. Below, followed by a link to my Trello page:

PLANNING: GOOGLE DOCS GROUP COMMUNICATIONS

Google docs is an excellent way of putting ideas on a programme where everybody within the group can share their ideas as well as take in the ideas. My peers have structured a potential film trailer concept with the potential actors in a sophisticated manner. Below you will be able to see the progress we have made so far:

With this overview of a potential film trailer, this is a very good head start for all of us and within time, we will be able to go back to this page to refresh our minds and implement more ideas. 

RESEARCH: CODES AND CONVENTIONS OF FILM TRAILERS.

HERE you will be able to see my presentation on emaze on codes and conventions, feel free to take a look.

In this presentation, I have studied in depth about trailers and the devices that they use in order to promote their product. In my case, this will be of great help as my group are following the roots of this trailer path for my main project. With the presentation provided, I think this has given me a broader insight into the ins and outs of trailer making. 

PLANNING: OUR INITIAL TRAILER IDEAS ON MINDMAP

HERE you will be able to see what I have created concerning our initial idea for our trailer. I discussed with my peers about potential plots and characters who will be portraying roles in the trailer. This is early days for us, however, In due course, we shall elaborate on our ideas and put pen to paper as soon as possible.

TRELLO

TRELLO LINK. This trello allows me to make sure I can check my list of things to do and act on them. This is a very sophisticated tool and myself being a less organised person, this can help me be on top of everything.

RESEARCH: SHORT FILM ANALYSIS: THE BLACK HOLE

HERE is the short film analysis of The Black Hole.

RESEARCH: SHORT FILM TRAILER ANALYSIS: POSSAM

HERE Is the short film trailer analysis I did on emaze, Possam

RESEARCH: TRAILER SHORT FILM ANALYSIS: LOVEFIELD

HERE is my short film trailer analysis of Love field

RESEARCH SHORT FILM ANALYSIS: ALONE

HERE is the short film analysis I created on emaze.

SHORT FILM ANALYSIS: ALONE

I have identified several short film conventions

• Short films have a limited number of one to three characters
• They usually feature on everyday situation, which the audience can concur with
• They usually have a "twist' to make the film interesting in the short time available
• They are typically "short" with a common length of 5-10 minutes and a maximum length of 35 minutes as they are not feature films

From my first analysis, I noticed that there is no actual introduction to who the character is and no initial idea of the story until a few minutes into the film.

In the opening scene, there is an immediate close up shot of a smartly dressed man who is seen to be in a office environment. There is also attention to detail to all the objects he uses i.e. the keyboard an the mouse. This keeps the audience involved as if they were actually there because of the way they have portrayed a very basic scenario of real work life. This also relates to sounds used in the background and the knocking on the door, which again is a close up, making the audience think who could it be?. Then all of a sudden, there is a dominating ring tone, which gets your attention whilst everything in the background is very monotone. I thought that this particular scene played the most important role as this was where you start to understand what the actual story is all about.

Once again, they have used a close up to make it appear like we are actually on the call with the girl as the dialogues are crystal clear, making us feel apart of the actual scene.

In the second scene, we are instantly shown that he has woken up from a dream of what happened in the previous scene, showing us that whatever occurred during the phone call is now the post-apocalyptic reality.

I was instantly drawn to the heavy breathing and his facial reactions, showing us that it is a re occurring situation every night. This was shown by another close up, which was followed by several more to portray his every day routine to get through the day. This is also shown by the start of him narrating his emotions and how he deals with his day, but also his initial thoughts of his surroundings. This showed an element of weakness and a face contorted with emotion. At this point, I felt I was able to connect with how he's feeling, which kept me enticed to keep watching and following him as if we were apart of it.

He also wears a clean white shirt with a grey/blue tie, this implies that he is smart and a professional and we would also associate this man as a hard worker as opposed to a disorganised and unprofessional appearance who might be seen with a creased shirt and bed hair. A suit is a icon for power and the fact that he is wearing a suit suggests to us that his profession is important and he holds a position of authority. After the dialogue on the phone, the man is seen to be having a flashback.

We then have a medium close up shot of a man walking into the office with a black/blue shirt and we are unable to see the mans face. We see him carrying paper work in his hand for the main character. The digetic sound of the man knocking on the door alerts the audience of his presence. From what we can see of the man with the paper in his hand, he is smartly dressed with belted trousers and a smart black shirt, this connotes professionalism and power amongst both characters.

The man with the paper addresses the main character as 'sir' which suggests that the man is working for the main character and then confirms that the reading suggests that the main character is a man of authority and this is strengthened when we see the two different suits of the two characters as the protagonists' suit is more professional.

The fact that we do not see the other man's face suggests that he is inferior to the protagonist and is not significant to the film. Two more minor characters are introduced by voice overs, one of which is a monotone answering machine voice which is used to sustain realism throughout the film. Also during this scene and at the beginning, we get to see that something has gone wrong as the female voice suggests and then followed by the man waking up from a bad dream.

Above is a medium close up shot of the protagonist walking past his car. We have a different perspective of the character as we see him in casual clothes and he seems a lot less professional and out of his office environment. The change in clothing grasps the fact that something has happened to his status of power within society. This film overall shows resiliance of character and survival.

A lot of close up shots are used and we also see high and low angles used to take the perspective of the object the man is looking at.

HERE is a presentation on what short films consist of on Piktochart. 

RESEARCH TRAILER ANAYLSIS: STAR WARS THE FORCE AWAKENS

HERE is my in depth analysis, created in Emaze of the latest Star Wars film: The Force Awakens.

BRIEF

TO DO
Decide on our brief.

We have decided to do brief 2, a trailer for our media project. A promotion package for a new film, to include a teaser trailer, together with:

• A film magazine front cover, featuring the film.
• A poster for the film.